Roland Auto

First-class feeling at pre-owned prices

The leading sellers of pre-owned vehicles in the Romanian online market

Overview

When the team at Roland Auto approached us, they expressed the necessity of establishing a prominent position among the leading sellers of pre-owned vehicles in the Romanian online market. Given the absence of any existing branding directives, we embraced the task of creating a comprehensive online identity and website for them starting from the ground up.

Services

Strategy / UI/UX Design / Fully-clickable Figma Prototypes / Website Design & Development

Sectors

B2B

B2C

Client

Roland Auto

Timeline

Q4 2023

Challenge

The main challenge we encountered was striking a delicate equilibrium between the visual appeal and practicality of the website. This required careful consideration for two distinct user segments: Generation Z individuals and their parental figures.

Solution

During an extensive brand workshop session, we thoroughly analysed the existing characteristics of Roland Auto and articulated the team's value proposition, which revolves around offering top-notch vehicles at the price point of pre-owned cars.

  1. We meticulously selected a variety of fonts that harmonise with one another, enhancing the overall luxurious look and feel.


  1. Our team has meticulously crafted a bespoke, high-end website using Webflow.


  1. We coupled this with the creation of a sophisticated and adaptable Content Management System (CMS). This tailored solution offered Roland Auto unparalleled flexibility and control over their online presence.

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